The digital transformation of the tourism ecosystem is bolstered by the concurrent development of infrastructures and applications such as fifth generation (5G) networks, smart cities, and the implementation of the Tourism Satellite Account. The latter serves as a tool for economic and statistical analysis of tourism activity at the national level. It provides performance and productivity metrics, quantitatively measures tourism’s contribution to GDP and the overall economic activity and documents the structure of businesses and visitor flows. It also gathers employment data for the sector and identifies trends and challenges related to the sustainability and development of tourism infrastructure. Overall, the combination of advanced technology and rigorous statistical guidance enhances the competitiveness and strategic planning of the tourism sector.
Accelerating digital transformation and integrating new technologies in an unstable business environment
Meeting rising tourist expectations for personalized, engaging, and high‑quality experiences
Addressing post‑pandemic uncertainties and managing demand volatility with flexibility and resilience
Goal 1
Promotion and Marketing of the Greek Tourism Product Internationally
Continuous promotion and showcasing of Greece’s tourism portfolio, exploration of target national markets, and strategic actions to increase market share abroad
Goal 2
Differentiation and Enhancement of the Competitiveness of the Greek Tourism Offering
Digital transformation of the Ministry of Tourism, development of tourist marinas, systematic promotion of thematic and niche tourism, stimulation of domestic tourism demand, and improvement of the tourism business environment
Goal 3
Sustainable Development of Tourist Destinations
Strategic planning for sustainable tourism development, along with its continuous measurement and monitoring
