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The digital transformation of sport is at an early stage of implementation, with significant benefits in terms of transparency, speed, and organization. The realization of the vision depends on the universal adoption of new tools, continuous training of stakeholders and the adequacy of the technical infrastructure. With proper coordination, the country can significantly improve sports governance and the experience of citizens and stakeholders.

Challenges

Need to strategically use digital media to connect with fans for continuous personalised interaction.

Multi-channel delivery of sports content by adopting appropriate platforms that synchronize content across channels.

Comprehensive digital transformation of organizations with a culture of digitalization, staff training and changing structures and processes.

Exploiting European digital opportunities to achieve coordination with European platforms and compliance with standards to foster growth and cooperation.


Goal 1

Improving the organisation and functioning of the sports ecosystem

  • The objective is oriented among other towards the Digital Sports Charter e-kouros, which is the digital transformation of sport, with the creation of an integrated information system for sport, the upgrading of services, education, and information, as well as raising awareness among citizens.