Greece is implementing a range of strategic initiatives for the digital transformation and promotion of its cultural assets. Through targeted actions, the country is digitizing and documenting its cultural heritage, developing innovative digital visitor services, offering digital arts education, and enhancing accessibility and inclusion. The creation of digital trails using virtual and augmented reality (VR/AR) technologies enriches visitors’ experiences when exploring monuments and archaeological sites, while the SearchCulture.gr portal aggregates and provides access to over 850 000 digital items, simultaneously feeding the Europeana platform. Streamlined licensing procedures and digital resource management improve efficiency, and dedicated measures for people with disabilities and the elderly foster social cohesion. Greece’s digital cultural transformation showcases the country as a hub of innovation and societal unity.